Ends aging odor in one wash.
pH-balanced at 5.5, so it never strips skin.
What changed at 45.
Before 45
After 45
This has nothing to do with how often you wash. After 45 the oil your skin makes runs low on the vitamin that keeps it fresh, so it turns.
Nearly everyone over 40 makes the compound. It was found in nobody younger.
A nose stops registering a smell it lives with, which is why other people notice first.
Persimmon soap is still soap.
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Persimmon soap
pH 9–10
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Ayré
pH 5.5
Every persimmon bar on the market is soap, and soap is alkaline.
Alkali switches the persimmon tannin off before it touches you, and strips skin over 50 on the way through. That is why your last persimmon soap half-worked.
Ayré is balanced to your skin at 5.5. The persimmon arrives at full strength. Your skin stays soft.
Every ingredient has a job.
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Fermented persimmon
Unripe persimmons fermented for months into a tannin that binds the turned oil so water can carry it off. Strength tested on every lot.
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Eggplant extract
Catches the part of the smell persimmon leaves behind.
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Licorice root
Fades the dark spots that collect on the neck and chest.
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Matcha green tea
Binds the same compounds a second way and calms the skin.
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Sunflower vitamin E
Puts back the vitamin your skin ran low on, so less oil turns.
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Olive squalane
The same oil your skin makes, in a form that can’t turn. Keeps skin soft after the wash.
Who noticed
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Her son
“My son leaned in to hug me and didn’t pull back. That was week two. I hadn’t realized I’d been bracing for it.”
Margaret S., 66, Verified buyer
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Her husband
“I switched his soap without telling him. Two weeks later he found out why, and he’s kept using it.”
Carol M., 61, Verified buyer
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Her hairdresser
“My hairdresser said the back
of my neck smelled like nothing.
She had never said a word about
it before, which told me everything.”Joan P., 70, Verified buyer
Ayré Persimmon Cleansing Bar
Ends aging odor in one wash. pH-balanced at 5.5, so it never strips skin.
- Aging odor gone after the first wash
- Fades dark spots on the neck and chest
- Skin stays soft, never stripped
- Unscented, never fights your perfume
Order today, arrives by Thursday, November 5
90-day money-back guarantee
“My daughter hugged me on Sunday and said it’s gone.”
LINDA R., 63 · VERIFIED BUYER
What’s in the box
One bar: a single 100 g bar in a paper-wrapped box. No plastic.
Buy 2, get 2 free: four 100 g bars, a linen scrub bag, a bamboo soap holder and a travel tin, packed in one box. The bag and the holder are for the shower. The tin is for the bar you take with you.
How to use
Wet the bar and work up a lather in your hands or in the scrub bag. Spend sixty seconds on the six spots: behind the ears, the back of the neck, the chest, the shoulders, the upper back and the underarms. Leave the lather on for a slow count of twenty, then rinse. Once a day is enough; every shower is fine. Keep the bar on the holder so it drains and lasts the month. Use it everywhere else too if you like. It is mild enough for the face.
Full ingredient list
Ten ingredients. Nothing added for scent or color.
- Sodium cocoyl isethionate · the cleanser, made from coconut, mild at skin pH
- Glycerin · draws water into the skin
- Water
- Fermented Diospyros kaki (persimmon) tannin · binds the turned oil, tested for strength on every lot
- Solanum melongena (eggplant) fruit extract · catches the part of the smell persimmon leaves behind
- Glycyrrhiza glabra (licorice) root extract · fades dark spots
- Camellia sinensis (matcha) leaf powder · binds the same compounds a second way
- Tocopherol (sunflower vitamin E) · puts back what skin runs low on
- Squalane (olive) · the oil your skin makes, in a form that cannot turn
- Citric acid · holds the bar at pH 5.5
Made in small batches. Lot number and tannin purity printed on the back of every box.
Shipping and returns
Ships from our US warehouse. Order on a weekday before 2 pm Eastern and it leaves the same day; otherwise the next business day. Delivery takes 2 to 5 business days and you get a tracking link by email.
Returns: 90 days from delivery. If it has not worked for you, email hello@ayrebody.com with your order number.
In their words
Ayré vs everything else.
| Ayré | Persimmon soap | Regular soap | Deodorant | |
|---|---|---|---|---|
| Works at skin pH | Yes | 9–10 | 9–10 | None |
| Tannin strength tested per lot | Yes | No | No | No |
| Removes the oil | Yes | Half | No | Covers it |
| Leaves skin soft | Yes | Strips | Strips | None |
| Money-back window | 90 days | 60 days | None | None |
90-day money-back guarantee.
Use it for three months. If you’re not happy, email us and we refund the order.
Questions
Why can’t I smell it on myself?
A nose stops registering a smell it lives with. The people close to you noticed first for the same reason, and you will not be the one to notice it is gone. The honest test is a pillowcase or a shirt collar after a day’s wear, or someone who will tell you the truth.
Will it work if I’ve tried persimmon soap before?
Very likely, because the bar you tried was soap. Soap measures pH 9 to 10, and persimmon tannin loses its activity in alkali, so most of it was switched off before it reached your skin. Ayré is balanced to skin at pH 5.5, so the tannin arrives working. If you turn out to be one of the few it does not help, the 90-day guarantee covers you.
Does it have a scent?
No. Nothing is added for scent. Wet, the bar smells faintly of tea and persimmon; on skin it leaves no smell at all, which is the point. It will not fight your perfume, and it will not tell anyone you are using it.
Is it drying?
No. It is not a soap. The cleanser is a mild coconut-derived one at the pH of your skin, with glycerin and olive squalane in the bar, so skin is soft after the rinse rather than tight. If your skin is very dry, once a day is enough.
Can my husband use it?
Yes. Nonenal rises with age in men and women alike, and men make more skin oil. Same bar, same six spots. A good share of our customers buy it for both of them.
How long does one bar last?
About a month at one shower a day with the six-spot routine. Kept on the bamboo holder so it drains, a little longer; left in a puddle, less. The four bars in the bundle are about four months.
Why does it cost more than a supermarket bar?
A supermarket bar is soap: fat and lye, poured in minutes. This is a pH-balanced cleanser built around a persimmon tannin that takes months to ferment and is tested for strength on every lot, with five more actives that each have a job. It comes to 97 cents a day for one bar, and 49 cents a day on the bundle.
What if it doesn’t work for me?
Email us within 90 days of delivery and we refund the whole order. Keep the bars. We will ask one question, what you noticed, because it helps us, and that is all.